Enjoy the Essence of White Castle Without the Fat!
So you love White Castle but know that every trip there threatens to take days off of your lifespan. I have an app for that. White Castle has just introduced a candle made in the likeness of its signature hamburger in a tiny box. And yes, the $10 piece of fast-food pop culture emits fragrance just like those other candles you get at Yankee Candle Company. But here is the best part. It will not smell like pine or vanilla, but rather a square beef patty steamed on a bed of onions.
“When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger – life just doesn’t get better than that,” says Laura Slatkin, founder of Nest Fragrances, a partner in the campaign. “We have captured that exact essence in our White Castle candle!”
The Columbus, Ohio-based White Castle is selling 10,000 of the novelties in a first run. The promotion recognizes National Hamburger Month (May 1-31), and net proceeds will benefit the charity Autism Speaks.
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